> What we do

We go beyond the standard survey thanks to

– Integrated tools: in each survey we use «custom-made» approach that whenever possible and relevant:

• fully combines qualitative and quantitative

• involves different touchpoints (on line & off line, product test with store experience…)

• uses desk and fieldwork tools, with connection to broader scenario analysis

• Integrates most advanced technologies (gamification, eye track, neuroscience, mobile)

– Engaging interviewing: in qualitative (where we keep reinventing techniques to get a non-rational and authentic response) and in quantitative, where the gamification of the questionnaire improves respondents’ engagement and the quality of their answers.

– Engaging output: beyond the standard ppt, multi-media and interactive presentations (multisensorial boards, true 3D «rooms» that represent the different targets/consumption occasions, video-report) often transformed into “presentation workshop”, to go together beyond the data and into the relevant marketing implications.

> Reinventing Qualitative

What?

Our key mission: “Beyond the focus group”.

– Nurture the standard group session with gamification, new in-depth techniques and nowadays multi-mediality to create greater interaction with consumers and hence bigger, broader, and deeper value of the insights. Our interviews and group sessions have nothing “classic”: playful and cozy boudoirs; walls where you can draw, digital environment in constant connection with people’s touchpoints to bring to life the unconscious of the category and the less granted insights

– We not only test but also help our clients to create stimulus material: (again not just concepts but also multi-media and multi-sensorial material). Even the focus room becomes a “moodroom”: a multi-media expression of the brand / of the category, where we can navigate with the consumer to fully capture all possible values and codes

> Reinventing Qualitative

How?

– In-depths in hall or in home.
– Paired interviews/ Triads
– Mini-groups (4 people) – group sessions (6 /8 people)
– Ethnography in home / in store
– Intercept interviews
– Accompanied shopping
– On line chat – focus group
– Forums / bulletin boards (from 15 to 100 people; from 3 days to a few months)
– Blog – online diary (with mobile support); self-reported video diaries
– Qualitative buzz analysis / netnography
– Eye tracking and neuroscience
– Usability test

> Reinventing Qualitative

– Digital qualitative has been one of our strengths since the beginning: not just an alternative to F2F, it has indeed been an opportunity to create new ways to engage the target.

> Reinventing Quantitative

What?

Our key mission: “Beyond the numbers”.

– Deepen and broaden what’s hidden «beyond the quantitative indicators»

• gamifying the questionnaire, to increase engagement and hence quality of response

• applying the most advanced multivaried analyses to disclose the less evident and rational mental structures

• enriching data with different viewpoints (qualitative analyses, semiotics, trends, weblistening, eye track…)

– Last but not least, facilitate the fruition of results with a clear and engaging storytelling

• you’re never lost among thousands of numbers and pages, key results are highlighted

• each key result has a clear interpretation, to fully understand the marketing implications

> Reinventing Quantitative

How?

– All quantitative methodologies: segmentation, brand positioning and brand equity, U&A, customer experience, concept test, product test, packaging test, price test ecc.

– All data collection methods: CAWI, CAPI, CATI, CAMI enhanced by gamification

– MROCs (Market Research Online Communities, short and long-lasting – from 3 months to more years)

> Reinventing Innovation

What?

Our key mission: “Beyond the brainstorming”.
• To create the right balance
– between creativity and rigor

– between in-depth relevance and wide, cross-category inspiration

– between rich ignition and concrete output

• Because we know that the success of Innovation depends not only on the quality of the process and the ideas, but also – and greatly – on our ability to create alignment and commitment in all the stakeholders, with a continuous support of consultancy and partnership

> Reinventing Innovation

How?

BIG™ – Beyond Idea Gardening –is our modular path to innovation, because any idea is a seed to nurture and protect over time. A process made of clearly structured steps and of flexible application; where each step of the path is based on the right balance between creativity and discipline

• TARGET: the zero point to clarify the issue, to define the innovation boundaries and opportunities

• DISCOVER: exploring the relevant sources, to nurture idea relevance and innovation power

• INSPIRE: translate sources and info into innovation springboards

• CREATE: the true workshop with the client and partners to generate the Innovation output, boosted by the creativity of our Beyonders: creative consumers, selected and trained by Beyond, who remain consumers at heart but can bring useful disruptive input to fossilized market structure)

• FOCUS: to fine tune ideas / concepts with consumers’ input

• IMPLEMENT: to select and finally validate the ideas (from preliminary concept screening to the CPT)